IamISIGO Has Finally Come-of-Age in Their Autumn/Winter 2016 Collection

It’s quite striking how the barest of  IamISIGO‘s collection is its most striking and noteworthy, so far. Here, the brand strips away the dark aesthetic that we’ve come to know it for. In its place, something simple and cleansing.

This season, IamISIGO was inspired by “The phenomenon of expression without foresight via reflection, how fashion has become an art form that elevates and celebrates the body making it the ultimate canvas.” It is the secret to this collection; showing  depth and creativity in adequate moderation (in juxtaposition to the past) bearing in mind, that the wearer has the ultimate centrepiece.

The brand is known for making pieces that are absolutely practical while pushing the boundaries of fashion. With the rushing technique that’s predominantly used across the collection and a softening of the stronger edges with pastel hues and slits. We can safely allude to the fact that this quite a new territory for the designer, and it is in this sense that IamISIGO finally comes of age.

Credits:
Website: www.iamisigoonline.com
Photography: Tom Saater www.tomsaater.com
Models: Evein Obunor and Cynthia Lawrence
Set design and Art Direction: BOFC

African Prints With a Dose of Céline, Vogue.com Profiles Omoyemi Akerele’s 9-5 Style

Vogue.com speaks so highly of Omoyemi Akerele, founder of Lagos Fashion and Design Week and how she “has worked tirelessly to put Nigerian fashion on the map… Akerele highlighted the potential impact of fashion and retailing on the country. And she did it all, naturally, with remarkable personal style.” 

Omoyemi on her earliest fashion/style memory,

“If I had an interest in fashion growing up, I’m not sure I was aware of it. However, I have always been conscious of what I wear and how I wear it. When we were toddlers, my mum dressed my sisters and me in matching frocks complete with tie-back details and high-neck ruffles. My first fashion memory would have to be me breaking my dear mum’s heart at age 11 by telling her that the beautiful dresses she’d bought wouldn’t work and I was craving some normal dress-down clothes: jeans, T-shirts, skirts, and shirts. We eventually reached a compromise and shelved the dresses for Sundays and occasionwear. She was happy and I was beyond happy!”

When speaking on her workwear and the need for structure,

“This requires my basic business uniform: tailored shift dresses or my favorite shirt and skirt combo with a blazer. Separates are the backbone of my closet—they create endless opportunities for mixing and matching, which in turn helps to vary my dressing-up choices. Though I love the flexibility and freedom of expression that comes with the job, over the years I’ve come to accept that my foundational years working in a law firm still influence the way I dress to a considerable extent. There’s always a need for an element of structure.”

What’s next for African fashion according to Omoyemi Akerele?

“At Style House, we work tirelessly to position Lagos and Nigeria on the global fashion map as well as grow, nurture, develop, and act as catalysts for building a commercially sustainable industry out of Nigeria. The lack of infrastructure in place makes it a more tedious process—not just for us in the production and execution of our initiatives, but for the designers as well. It makes their creative process very expensive and, in return, the accumulated cost is transferred to the end user. We are currently working with the Nigerian Export Promotion Council to create opportunities for capacity building and skills development, especially for the garmenting sector.”

Model Bella Hadid is the new Face and Ambassador for Dior Makeup

Popular model Bella Hadid recently announced she’s the new face of Dior Makeup on her Instagram with this stunning picture and a caption that read

“So beyond excited to announce that I am the new ambassador and face for @DiorMakeup !!! What a dream come true. Can’t wait for the show today at Blenheim Palace @dior #happiness #cruise”

The supermodel-in-training recently shot to social media fame with the help of her minimalist style and gorgeous features. According to Vogue.com, Hadid, who walked the house’s Cruise show at the historic Blenheim Palace in Oxfordshire, England, today, will be starring in a series of Web videos (debuting June 6) that seem destined to recast the California native in an honorary French girl light, while offering up a lineup of fresh beauty tricks to followers.

Sources: Bella Hadid | @bellahadid, Vogue

KAFAMO DESIGNS SNEAK PEAK FROM FREEDOM COLLECTIONS

Young creative /award winning designer Aderogba Alqawil just released his SS/16 freedom collections for his luxury urban brand kafamo designs.

Fashion is an imposition, a reign of utmost freedom of expression. Fashion is a lifestyle, fashion is freedom. This exquisite collection titled “freedom” will give you the total liberty to express yourself at superior craftsmanship.
STORY
Freedom collection from kafamo is based on the story of three brothers who had lived most of their lives in the suburban part of the country. They relocated to the city, marveled at the simplicity and comeliness of nature, transpired into a sudden affection for nature. These three brothers are diversely talented, which transcends to their genuine creativity and an unrestricted freedom of expression stemming from their fashion creations. Their sophisticated outfits and fashion dexterity would serve as a platform for fashion designers and lovers to re-invent themselves. A popular quote goes thus “the breadth of life is in the sunlight and the hand of life is in the wind” If to walk the surface of the earth every day on bare feet was an option to incorporate into their lifestyle just to be in tune with feel of urban nature, it implies that in this collection there’s a certain understanding of the concept of “Freedom” which these fashionistas are here to imbibe in us. To live and work alongside nature and not against it.

These pieces are urban, Youthful and sophisticated, in which every urban fashionista can relate to. Both in its attributes and effects.

CREDITS
Designer : kafamo designs
photographer ; photokulture
models; segun egberongbe, segun aiyegbiroju, amedonprincewhite.
creative director; aderogba alqawil
location; freedom park
instagram; @kafamodesigns
twitter; @kafamodesigns